Finishes and effects

Soft-touch laminate is the highest ROI add-on — minimal cost, transforms the tactile experience. Use it on dark-background styles especially.

Spot UV is selective: use it on the property photo, not the whole piece. The contrast between matte paper and a glossy varnish is what creates the luxury cue.

Foil stamping is heritage-only and pricey ($150+ per run). Reserve for milestone listings — $10M+ trophy properties or estate catalogs printed in small quantities.