Inks and color

CMYK vs RGB

Your screen shows RGB; printers print CMYK. The PDF Listing House generates is in RGB — your printer will convert to CMYK during prepress. This is standard and fine.

Ask your printer for a press proof

Especially for the Bold and Heritage styles where rich navy is critical. The Collection's Dark Blue (#000E34) is best reproduced with spot Pantone 295 C ink, or a CMYK build of 100 / 92 / 41 / 55. Without a proof, your navy can come out muddy.

Rich black

For solid black areas (Bold especially), specify rich black — CMYK 60 / 40 / 40 / 100 — not just 100% K. Rich black gives depth; pure black on cardstock can look gray.

When to add a Pantone spot color

• —Heritage: spot Pantone 295 C navy. Adds $30-60 per run but gives true Collection navy.
• —Bold: same — spot navy makes the brand color sing.
• —Modernist, Considered, Coastal: usually unnecessary. CMYK handles these fine.